Your Real Estate Listing Needs To Make A Showstopping First Impression
Anxiety and COVID-19 restrictions are having a huge impact on the way people shop for real estate. Prohibition of open houses and limitations surrounding in-person showings means that your real estate listing needs to make a big splash online. Now more than ever, buyers are making preemptive decisions about purchasing your home before they even set foot inside.
Setting The Stage
In the current landscape, first impressions mean everything. With public health restrictions in place, you can bet that the buyers who come view your listing in person are serious buyers and made the call to see your home because of the quality of the listing. This makes preparation more important than ever. From strategically placed furniture to the colour pallet and decor items, your home needs to be light, bright and airy. Using light colours and minimal furniture will help to make the rooms look more spacious in the imagery.
Demand Buyer Attention
From first sight to the first swipe, your home needs to demand buyer attention. The listing photos need to be impeccable. What they see through the screen will determine if they will schedule a showing or not. From the angle of the photographs to the order in which they appear in your listing, each shot must be executed with precision and carefully curated to showcase your home’s best features. While it might be tempting to create some mystery, you want to load your photos in an order that makes sense to the layout of the house and doesn’t leave anything to the imagination.
Storytelling In The Listing
The description of your real estate listing needs to tell the narrative of your home. Go beyond the standard descriptions and walk potential buyers through the features in a way that allows them to envision themselves in your home. For example, a custom kitchen can be played up to be a newly renovated kitchen fit for a chef. Or maybe your home has an open concept layout, it could be expanded on to include descriptive phrases like entertainers’ dream. These small additions will go along way when selling your home through the screen.
Virtual Walk-Throughs
Take your real estate listing to the next level using cutting-edge technology like the 360° virtual tour or a complete video tour. Both of these tools will go beyond the standard listing photos and help to paint the full picture of all that your home has to offer. If you wanted to get creative, holding a virtual open house with a live tour and Q&A is another great option.
Killer Digital Marketing Strategy
Thoughtfully setting up your listing is a great first step, but you need a digital marketing strategy to back it up. Getting your listing out in front of the most amount of people will make sure that your home gets the attention that it deserves.
Are you ready to make your next move? Your home needs us. We’d love the opportunity to show you what our team can do for your listing. Book your free consultation today!